211 Day: Connecting People to Support, 24/7

Every year on February 11 (2/11), communities across Canada recognize 211 Day — a day dedicated to raising awareness about a simple, powerful service that helps people find the support they need, when they need it most.

Life doesn’t come with a roadmap, and at some point, most of us need help navigating challenges. Whether someone is looking for mental health support, financial assistance, housing resources, food programs, or community services, 211 connects people to the right place.

What is 211?

211 is a free, confidential service available 24 hours a day, 7 days a week. By dialing 2-1-1, texting, or searching online, people can speak with trained specialists who listen, ask questions, and connect them to local programs and resources in their community.

It’s designed to make finding help easier. Instead of searching through dozens of websites or making multiple phone calls, people can access a single, trusted starting point.

Why 211 matters

For many individuals and families, reaching out for support can feel overwhelming. They may not know what services exist, where to begin, or even what to ask for. 211 helps remove those barriers by offering guidance with compassion and without judgment.

This service supports people through everyday challenges and major life transitions, including:

• Finding affordable housing or shelter

• Accessing mental health and crisis supports

• Locating food banks and financial assistance

• Connecting with disability services and community programs

• Navigating support for seniors, families, and newcomers

By connecting people to the right resources at the right time, 211 helps strengthen individuals, families, and entire communities.

A service built on connection

At its heart, 211 is about people helping people. It ensures that no one has to feel alone when they’re searching for support. Sometimes, one conversation can open the door to stability, relief, and hope.

For organizations that support individuals with disabilities and their families, 211 is also a valuable referral tool. It helps connect people to additional services that complement the care, programs, and community spaces they already rely on.

Help is just three numbers away

On 211 Day, we encourage everyone to take a moment to learn about this important service and share it with others. You never know when a friend, neighbour, client, or family member might need it.

Because sometimes the hardest part of getting help is knowing where to start — and 211 makes that first step a little easier.