For many customers who enter a Starbucks store, the first thing that probably comes to mind is what drink they’re going to order. But for those who often face barriers navigating a physical or digital space, other questions are also at the forefront:
Can I easily get in the store? Is there enough room to maneuver and sit? How will I communicate with the barista?
“So many people with disabilities don’t even access retailers because they can’t get in the door,” says Kim Knackstedt with Unlock Access, an accessibility and disability policy firm in Washington, D.C. “So having somewhere that is very easy to know that it’s a place that welcomes you, and you know this is a space where you belong, it’s a really big deal. You know it or you don’t, literally from the moment you enter.”
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